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| Biomorph
Introduces Two New Media Workstation Solutions: The Spacious Maxo Desk and the Space Saving Exo Laptop Desk
Introducing Biomorph's Maxo and Exo Laptop desks-- ergonomically designed, precision-crafted, and height-adjustable media furniture. "The media market has constantly evolving workstation needs as new types of equipment is added to daily tasking. It's common for an animator, for instance, to require three monitors, two keyboards and a variety of peripherals. On the flip side some media offices are simply looking for sleek, space efficient stations where employees are able to setup laptops and portable equipment," says industrial designer Stephen Barlow-Lawson of I.D/DESIGN. "The new Maxo and Exo LT desks are designed to meet these types of contemporary media workstation needs." Computer Equipment Finds a Palatial New Home: The Maxo Desk The Maxo desk, launched at Siggraph 2001 in August, was created as an extension of current media computer equipment - not an afterthought. The ultimate computer peripheral, Biomorph's Maxo desk is a user-centric tool, which allows the equipment heavy media industry the opportunity to comfortably outfit their workstations. Says Barlow-Lawson, "It's hard to strike a balance between a flexible, easy to use workspace and the large amount of equipment most media people require. The Maxo desk, created at the request of a leading media based industrial design studio, allows peripherals and work space to remain in balance." The Worker On The Move: The Exo LT Desk Office furniture designs have only begun to respond to the needs of the media workforce. The driving concept behind the development of the Biomorph Exo LT is that desks should be comfortable to use but also accommodate the individual's work habits and the company's work philosophy. "Workers today are constantly on the go and new philosophies have been developed regarding workstations and how they are used," says Barlow-Lawson, a pioneer of ergonomic workstation design who launched Biomorph in 1991 at Designer's Saturday at the IDCNY, sponsored by Wilsonart Corporation. "Many people commute between multiple offices or spend most of their time on the road, with a laptop as their only work computer. The Exo LT desk was created to accommodate the ultimate on the go individual and the new breed of media designer who uses today's powerful laptop computer exclusively." A HEALTHY SOLUTION FOR COMPUTER USERS Computer users today have a better understanding of the health concerns directly related to regular use of computers. Manifested in repetitive stress injuries - from minor backaches to irreversible carpal tunnel syndrome, this pervasive problem costs corporations millions yearly in medical claims and lost productivity. The good news is that the majority of these computer task-related injuries can be avoided, for the most part, by using ergonomically designed chairs, and desks like Biomorph that efficiently integrate computers and adjust to the individual user. "There's never been a better time for these designs. They make sense because they were created with the end-user in mind," explains Roberta Null, a retired professor of Miami University and author of "Universal Design" which featured Biomorph. "A friendly worksurface enables a healthier, more comfortable and, consequently, a more productive environment." THE BIOMORPH RANGE OF DESKS The Biomorph range consists of six styles of computer desk and several styles of extension work surfaces and storage units, which can be mixed and matched for a variety of layouts including freestanding, corner, or quads. The desks are designed with multi-level, instantly height-adjustable work surfaces - advantages that significantly increase the functionality of the workspace and the comfort and productivity of the worker. These features, as well as the inherent mobility of the units, and personal customization capabilities, all lead to an increased flexibility and integration of technology that responds to the new modus operandi of computer users in today's corporate workplace and home office. The worksurfaces have 'soft', contoured lines and rounded edges. They are manufactured from natural wood products, and finished as fine furniture. A choice of surfaces includes high-density fiberboard - an all-wood product, a blond maple decorative-edge plywood, and several painted mat and metallic finishes. Biomorph Desks feature elegantly designed, high-quality steel frames that are engineered and manufactured in Denmark, Europe. All Biomorph Desks incorporate wire management and computer equipment integration to ensure uncluttered worksurfaces. In addition to the offerings in the standard range is the unique capability to custom design and manufacture to suit a client's needs, including surface color and finish options, size, and function modifications. Biomorph Desks are marketed direct to the client which allows a high level of service and customer support, while maintaining competitive pricing and rapid delivery schedules. Prices range from $675 (delivered) for the home office/small office Exo LT desk, to $2095 for the Maxo desk, a multi-monitor workstation ideal for multimedia and CAD applications. The Personal Desk, which accommodates up to two monitors, sells for $1,295 and is ideal for graphic and industrial design. Biomorph CLIENTS Clients such as Reuters USA, Prudential Securities Inc., Cornell University, David Carson Graphics, Parsons School of Design, Time Inc., and the Douglas Trumbull Entertainment Design Workshop have all committed to the value of the Biomorph work environment. David Carson, known worldwide for breaking the rules of graphics with his avant-garde designs, uses the Biomorph Interactive Desk. "The Biomorph Desk is what every designer needs for comfort and empowerment," says Carson, whose off-the-wall graphic design and type manipulation has influenced a whole generation of designers. ABOUT Biomorph Biomorph's mission is the advent of a new relationship between furniture, people and computers. Biomorph products are designed, manufactured and distributed directly to the market by Ground Support Equipment (US) Ltd., which was established in New York city in 1980. Owned by Stephen Barlow-Lawson, the President and Design Director, the corporation uses the name I.D/DESIGN for its creative studio. Biomorph is a registered trademark of Ground Support Equipment (US) Ltd. I.D/DESIGN is a trademark of Ground Support Equipment (US) Ltd. Visit the biomorph website at www.biomorphdesk.com Toll free order line 888 302-DESK Slides, prints, and digital images are available upon request. CLIENTS Cornell University Dan Burrus (high-tech guru, author & lecturer) Dreamworks David Carson Graphics Emerils Exhibit Group Giltspur Hynes Convention Center, Boston NASA National Video Recording Studios Inc. OSHA Parsons School of Design Prudential Securities Reuters Inc. Siegal & Gale Time Inc. University of Florida US Coast Guard Vassar University DISPLAYS San Francisco Museum Of Modern Art (lobby exhibit), 1997 Wired Magazine promotional events, 1997 PRESS COVERAGE American Homestyle & Gardening Chicago Tribune Contract Design Home Interior Design Interiors Metropolis Orange County Register San Francisco Examiner Successful Meetings Wired PRESS QUOTES
PUBLICATIONS "Universal Design: Creative Solutions for ADA Compliance," by Roberta L. Null, Ph.D., and Kenneth F. Cherry, 1996. Pull quote: Industrial designer Stephen Barlow-Lawson devised a conceptual scheme called Biomorph to better design furniture to fit people "as they really are." His Biomorph desk is the result of his attempt to show how a system can accomodate the natural curves of the human body and subsequently enhance the quality of a worker's life and productivity. "Access by Design," by George A. Covington/Bruce Hannah, 1997. Chapter 4: The Office and Work Pull quote, Office Workstations: "People are not straight lines, they don't have sharp corners or edges," says Stephen Barlow-Lawson. "Human beings need to fit with the tools they use rather than fit the tools to their curves. The Biomorph System presents various configurations for secretarial, managerial, and executive workstations in kidney shapes with soft edge treatments. By adding an independently adjustable keyboard support tray and adjustable platforms to accommodate equipment and accessories, the Biomorph workstation grows and reacts to the user." |
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© 2006 Ground Support Equipment (US) Ltd. :: 11 Broadway, Space 905 :: New York, NY 10004 :: (888) 302-DESK